Hugsbaby Ltd is an online boutique, stocking high-quality baby and children's clothes. 

The company was started by Jacqui Newlands back in 2019 to commemorate the start of a new chapter in her own race for life as a cancer survivor.

Hugsbaby prides itself on providing a vast range of beautiful high-quality clothing at great-value prices. All of our clothing is made from soft and comfortable material which is suitable for all ages, seasons and styles - our fashionable clothing range is definitely a one-stop shop. Our favourite designs are those with animal and floral prints, especially on bright coloured fabric. Hugsbaby is working towards providing a complete 100% organic range as well as working with solely UK manufacturers.

Awards and Achievements

Hugsbaby are also proud winners of a number of awards over the past couple of years:

  • SME News : Business Elite Awards 2020 - Most Outstanding Kids Online Clothing Store
  • Kent Women in Business Awards 2020 - Start-up Business of the Year
  • SME News : Business Elite Awards 2021 – Best in Baby and Children Clothing

Our Designers

We work with an array of fantastic designers who ensure that they are ethical in their designs and chosen materials, as well as providing fun, unique and timeless clothing that children will adore.

  • Kite Clothing 
  • Pex Clothing 
  • Mintini Baby Clothing
  • Lilly & Sid
  • Rock A bye Baby Boutique
  • Mini Moi Clothing
  • Watch me grow clothing
  • Lilly & Jack Clothing
  • BonjourBebeBaby

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